I liked this post – I think it is of use to so many writers. Part one of this is just one step back from here. Check it….
Originally posted on Kristen Lamb's Blog:
Photo credit: Thomas Hawk Creative Commons
Last week, in Understanding Author Platform–Part One we talked about how platform has changed in the digital age, why tools of yester-year won’t work and how an outdated approach can do little to eventually drive book sales (and also leave a writer too worn out to create). We also talked about why some experts may make us break out in hives when they try to give us tools to build our author platform. If sales or marketing isn’t our art, then the tools can feel awkward and clumsy and can do more harm than good.
Yes, I am giving you guys permission to hate sales, marketing and PR, but I am not offering permission to avoid building a platform. I have been saying for years that all authors—traditional and nontraditional—needed to have a strong platform.
A strong social media platform takes a lot…
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